Enough politics. Its time for fun stuff.

"Hi I'm a viewer."
"And I'm a critic. Hey viewer have you noticed how incredible those Mac v.s. PC ads are?"
"Well, I mean I always thought they were funny and everything, and I always like watching them, but what else could there be?"
" Lots viewer! lots and lots!"

We've all seen the Mac v.s. PC ads. Right now, it would seem that despite the powerhouse PC is, Mac is quickly gaining,in fact it has become the number one most purchased computer for college students, which mean its taking over the future. And its no wonder, rarely do viewers stop fast forwarding with their tivos and dvrs to watch a commercial, and even rarer than that is stopping to see a commercial the complies with all three types of argument.

As far as pathos is concerned, its really all in the images. Mac is a young, good looking, relaxed guy in blue jeans with his hands in his pockets and is ready play with a hacky sac, like every young person is or would like to be. PC is a middle aged man in a brown dull suit with round face and glasses, he is quirky and insecure. The argument is the most obvious in the world, "Macs make you cool!Macs make you hip!". The ads also use comedy to target emotions, after all, comedy is making reality seems absurd and that is exactly what Mac is banking on. " Haha," they mock,"look at the silly old PC trying to rival us. Look he can't make a good movie, he can't protect himself from virus's, he can't network as easily as I can." And, given the better tact of Mac's markers than mine, they actually make the viewer smirk, and giggle, and all around begrudge the inefficient PC he/she/it has.

Ethos? That might be a little trickier to see. For starters, PC is constantly surrendering to Mac, admitting Mac's superiority. But more importantly, Mac gives this sense of false modesty, "oh come on." he says " your not all that worthless,". This is a very tactful way of not only not making people rush out to buy PCs because they're angry with Mac, but also builds a sense of trust with the young Mac.

Meanwhile the audience is getting blasted with Logos. All kinds of hazardous PC facts are exploited, while Mac facts put them increasingly higher on the podium. Macs are more diverse in their language knowledge, they have a personal network many call ilife, Mac coem ready out of the box while PC needs preparation, the list goes on and on. More importantly, the list isn't boring. The comedy mentioned earlier displays these facts in way that people remember the argument, "Macs are better.".

All in all Mac ads are about as good as their computers.
Of course I have no ethos on that matter because I typed all of this with a PC

Change

Possibly one of the most powerful arguments ever to be made with three colors, is the "Change" poster made to encourage voters for Obama. We see a kingly profile of Barack Obama, nothing more. And yet so much communication has poured out of this simple advertisement, one that made a profound impact on the American culture.
The first message is quite obvious, Obama can bring change. We do not see Obama and Biden, or anyone else, only him, almost as if he is the messiah who will bring change entirely by himself. Furthermore the poster tells us that he has started a new generation of candidates; no other candidate's face has ever been seen on a highschoolers t-shirt, let alone a celebrities. The Andy Warhol-like poster is sheik and modern, and over all young, as is the crowd it reaches. His eyes stare off into the distance, as if he has great plans ready.
More than any other argument, the poster is telling us that change is positive. After all, no one can make it to be the democratic candidate with negative catch phrase like, "Economic Destruction". Change is good. The kind of change apparently doesn't matter, because it doesn't state so, as far as the audience can see, whatever Obama does, will be good, because whatever he will do will be change, which is supposedly good. While on the other hand, his opponent must be offering no change, otherwise, it would not be a very creative, or effective poster.
The change poster sends a powerful message, one that may have won an election.